E-Commerce & Digital Marketing

It also has relevance due to changed technological, social, cultural and economic environment of the nation. The curriculum for B.VOC.- ECDM  is developed keeping in mind the national priorities and international practices. It also attempts to align the programme structure and course contents with student aspirations & recruiter expectations. This syllabus also attempts to align with National Goal of “Make in India”,

“Start – Up and Stand – Up India” and “Digital India”.

SPECIFICALLY THE FOLLOWING SKILL SETS ARE IN FOCUS:

1. 1. Reading & Listening Skills
   2. Problem Definition & Problem Solving Skills
   3. Application of Technology Tools
   4. Mastery of Analytics (Quantitative Aspects)
   5. Sensitization to Cross-Functional skills
   6. Sensitization to Cross-Cultural skills
   7. Sensitization to Global perspectives
   8. Peer-based Learning – Working in groups
   9. Learning by application and doing – Experiential learning
   10. Team building basics and its orientation

PROGRAMME OBJECTIVES:

The B.VOC- ECDM  programme prepares a student for a career in diverse sectors of the industry domestically and globally. The B.VOC- ECDM  programme facilitates learning in theory and practice of different functional areas of management and equips the students with an integrated approach to various functions of management. However, the demand for managerial skills is not limited to the industry. Managerial talent is much sought by the Government Sector, NGOs, non-corporate sector as well.

HIGHLIGHTS :

1. Unique Pedagogy as per Industry Requirements
2. Highly qualified and Experienced faculty
3. Placement Assistance
4. Specific skills to enhance employability
5. Occupational Skills to enable entrepreneurial initiatives
6. Industry-Academia Involvement and MoUs
7. State of the Art Infrastructure
8. Personality and soft skill development training
9. Customer Relationship Management
10. Job responsibilities of a sales Associates
11. Knowledge of products and services

JOB OPPORTUNITIES AND CHANCES IN AS :

1. E-Commerce Executive
2. Digital Marketing Executive
3. Executive – Telesales – E-Commerce
4. Digital Marketing Experts
5. Web Analytics
6. Senior E-Commerce Executive
7. Associate Director
8. Business Development Manager
9. E-Commerce Manager
10. Digital Marketing Manager
11. Development Manager For an E-Commerce Start-up
12. Global E-Commerce Expert
13. Front End Architect
14. Category Manager
15. Key Account Manager
16. Digital Marketing Specialist -E-Commerce